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The American savings rate* has been declining for the past 65 years, and in l998, actually became a NEGATIVE amount, -0.2%.1
- Some Americans are "loaded down" with DEBT. Two-thirds of cardholder households carry an average of $7,000 of credit card debt and are paying an average of 17%.2
- Personal bankruptcies will rocket to more than 2.2 million by 2001, which is a 75% gain over 1997 levels.3
- Many Americans are not financially literate. A 1997 survey by The National Association of Security Dealers found that 78% of Americans can name a character on a sitcom, but only 12% know the difference between a load and a no-load mutual fund.4

- Schools, organizations, and families need help. When a nation-wide survey of 1,500 high school students asked questions about money, the average score was an "F" and only 5% scored a "C" or above.5
- Financial literature is too complicated and difficult to understand according to a recent survey of Americans.6
Were not doing enough, early enough, and were making
financial information too complicated.
Kids follow our example lets get them off to a good financial start!
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1 U.S. Dept. of Commerce, Bureau of Economic Analysis
2 Consumer Credit Counselors of America
3 Study by Visa USA, l998
4 National Association of Security Dealers
5 JumpStart, The Coalition For Financial Literacy, 1997
6 National Association of Security Dealers, 1997
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